Types of content for social media? Can you synchronize it? Is there something wrong if you publish the same thing on all social networks where you have a presence? These three questions have been asked by many people, and that is why you have to learn them.
If you have a business on the network, and you want your online presence to prosper, and your brand image to improve, communicating the same way on all social networks will not help.
You can sell almost all things if you use the right tools, words, and suitable images on the internet. Every social network is the world, and even though it doesn’t seem so, they have nothing to do with each other.
To be successful on social media, the type of content you publish must be different. Will you sell the washing machine to an 80-year-old woman about a young woman who has just been independent in the same way?
Well, social networks are more or less the same. The types of content play a major role in strategy. It is necessary to find out some peculiarities of each network to find out which content is more suitable for them.
This is the best type of content on five of the most important social networks today: Facebook, Twitter, Instagram, Google+, and LinkedIn. You can meet with the Development Company to create your social network.
Image: Create your brand image. It doesn’t have to be a complicated task, because a little design with your image and logo is placed elegantly, which can give an outstanding appeal post. You will see good results with this type of content.
To do replied: Responding to all comments made on your company’s page or profile, because this will make users get confidence and your business image will increase significantly.
Use several formats: The format and type of content on the internet are endless. Share pictures, infographics, videos that are always linked to your brand.
Make a contest: The creation of contests on Facebook always makes the company page grow bigger. The competition creates interactions between users, and that is what will cause you to take off gradually. If your fans enjoy your contest, they will appreciate your brand. You can also take part in the contest to your site created by the development company.
Be brief: Say everything with little character. Twitter only gives 140 character spaces, but, if you can’t fill everything, it’s okay. Think that your followers follow you, and maybe thousands of other accounts.
Your tweet must stand out from the others so they can listen to you, and for that, they must read at a glance. This type of short content will be very good for your brand.
There are many accounts followed by someone on Twitter, and besides that, it is short to read will encourage followers to do RT and interact. This can be a cool picture, video, or link to text that produces curiosity. (Sometimes they do RT only for that, without clicking).
Interact with people who don’t follow you: There are those who think that this type of content is annoying, but has worked for many people. For example, if you offer services at the location, you can make research to get people who need service at that location. You can interact with that person.
There are enough tweets a month with people throwing their doubts into the air. And there you appear, show that you have the perfect service for them. They answered kindly and let them out that you were there for the information they needed. With that, you can win the client, and in the worst case, follow simple.
Calls To Action: It is very important to produce interaction with your followers. Ask questions, polls, or involve them in some ways, so they want to answer you or do RT. This type of content will make you upload posts on Twitter! You can ask your client on your site created by the Development Company to participate in calls to action.
Be frequent: One of the keys to the account to get popularity on social networks is the frequency of content issuance. Obviously, it will also depend on the type of company. Publish at least three types of creative content per week. This will make your followers remember you and don’t forget anytime what you offer to them.
Hashtags: Instagram is the most grateful platform regarding tags. People look for photos of their interests, and it is very important that you write the appropriate so that your potential clients find your image and your business account. If you use content with tags, you will see big changes in the short term.
Quality: Upload images with good resolution, viewers will understand your message at a glance. If you upload a good picture, you will connect with your followers. If you upload the type of content without quality, with a photo of distillation, and it doesn’t say anything, your account will drop.
Interact in Instagram: If you give, interact, ask questions, and follow people, you will receive the same movement in return. Make yourself known by researching accounts that might be interested in your products and services, and like their activities from time to time.
Tell them how great their photos are. You also have to interact with your clients. All of this will succeed to continue to grow your business on this network.
Google + is a social network that is very focused on content. It does not have the same popularity as the others, but it is very important to continue to position your company as a benchmark in this sector.
Don’t forget the text: Google+ users really assess the type of content with the text above the link, to support. Briefly explain what you communicate with your followers, and they will appreciate what you post.
Join the group: This is very important because feedback is almost guaranteed. This is because you talk about yourself to people who are looking for you, or who want to know about what you sell. That is why the daily presence in some groups will give you many benefits.
Infographics: Infographics are very successful in general. Infographic publications on Google Plus have more like and interactions compared to other networks. Google + makes them look great no matter the size, and that’s what the user likes.
Able to see images at a glance without having to go to another tab or zoom. That’s why this type of content is perfect for gaining popularity on this network.
Update your profile: Without profiles that are updated every day, your company will never enhance its brand image on this network.
Use keywords: Analyze keywords sought by potential clients and include them in your company profile whenever you can.
Post useful content: Always consider who reads it when publishing content. Post content that is useful for them all that can cause interaction.
Involve your employees. Make sure all your employees also have a presence on LinkedIn, with an updated profile. By having a company page, when one of them puts his job in your business, anyone who views the profile can go directly to your page.
That is why it is important for employees very involved because it will produce better images for your brand.
Every social network is unique and the best is to publish various types of content on each.
Sarah Pearce is a Digital Marketer & Communication Manager at ViralNow. She enjoys writing about all aspects of social media marketing and providing proven tips. Besides social media, Sarah loves traveling and trying new food!