The social media marketing industry has gotten so aggressive that simply scheduling posts does not guarantee you success. You have to go further by monitoring and analyzing both the general functionality of your social networking accounts as well as the individual performance of social media posts. You need strong data and analytics to rate your current social networking strategy and optimize it in the future. This true for all major social media platforms including Instagram and Facebook.
In this article we’ll show you how you can see and track Instagram analytics from the ViralNow dashboard to ensure your social networking marketing program is achieving the maximum effects. If you’re simply developing the social media marketing plan for your small business, you might be wondering which networks to join. Instagram is unquestionably among the must-have social media sites in 2020. With over 500 million energetic daily users and more than 1 billion active monthly customers, Instagram has established itself as the absolute leader in photo digital marketing, and the social media app is also fast picking up in video marketing.
That is why the major reason you should produce an Instagram business account to publicize your business is the large exposure that this can bring you. Possessing an Instagram accounts and daily social media post scheduling on it’s particularly crucial for digital strategies based on a lot of visual content such as photographs, images, infographics, and videos.
Any professional digital marketer understands that tracking the performance of social media accounts on all social networks in addition to the functionality of individual social posts is vital. Instagram accounts and posts are no exception. The reason is simple: Knowing how much social media engagement your posts have the ability to create helps you assess if you’re on track to attaining your digital advertising strategic targets or not.
Additionally, seeing and viewing Instagram analytics for separate posts helps you evaluate what topics, which kind of articles, what hashtags, and what time of posting social media brings the very best user engagement. As soon as you know this for a fact, it’s easy to enhance your Instagram scheduling program.
In order words, answering the question “How to increase Instagram engagement?” Begins with finding out all the Instagram analytics which you’re able to get a grip of.
Now you know the importance of tracking on Instagram, the next question to answer is: “Where can you find the best app for Instagram analytics 2021?”
Actually, with our most popular social media management platform, digital marketers do not require different Instagram analytics applications. ViralNow’s social networking automation platform allows you to do all the following from one dashboard:
Importantly, with ViralNow you can maximize scheduling posts on societal media networks other than Instagram too, such as Facebook, Twitter, Pinterest, Telegram, LinkedIn, Tumblr, Reddit, VK, Ok.ru, Google My Business, Tinder and YouTube.
With any ViralNow subscription plan, you gain access to a set of Instagram engagement metrics which makes it possible to assess the operation of your Instagram accounts generally and also of Instagram posts in specific.
Significantly, our social media manager tools give you both the numbers for the metrics listed above and easy-to-understand graphs that show trends in those figures. By way of instance, using ViralNow’s Instagram tracker program you see not only how many Instagram enjoys and followers you have in the moment, but also how their amount changed over the past days. This can help you evaluate immediately – right out of your Instagram social networking scheduler – if your posts are reaching the target engagement and then posts function best.
Even though you are able to acquire a lot of the Instagram analytics from your Instagram accounts right, not all of them are available there. Moreover, tracking on Instagram may get complicated if you handle multiple social media accounts and need to remember and enter distinct Instagram usernames and passwords for each one of them. The ViralNow social media automation system allows you to track and analyze the operation of up to 79 Instagram account (using Premium subscription) from a single dash. This saves you plenty of energy and time that you’ll be able to devote to generating first digital content and strengthening your social media strategy instead of squandering them on social networking scheduling and monitoring.
One of the most important features of any tools for Instagram analytics monitoring is to be simple and intuitive to use. No digital marketer wants to waste time on figuring out how to make use of overly complex apps for Instagram tracking as they have more important things to focus on. The Instagram analytics app available on the ViralNow social media management software system is effortless to use.
Step 1: Click on the Instagram tab at the left-hand menu of your dash. Click on Analytics.
Step 2: Select the Instagram account what you want to monitor from the menu in case you’ve linked multiple accounts by clicking on it.
Step 3: Voilà. You’ve arrived at your Instagram analytics page. Here you can see all the metrics and figures we explained above.
Tracking Instagram analytics is not just crucial for having the greatest possible social media marketing strategy but has also become extremely easy. You can now streamline your social media processes by scheduling posts, imagining your social media calendar, and tracking performance on Instagram from a single stage. Subscribe to get a 7-day free trial of ViralNow to determine how we can help you reach your social networking marketing targets on Instagram as well as on other top networks.
Sarah Pearce is a Digital Marketer & Communication Manager at ViralNow. She enjoys writing about all aspects of social media marketing and providing proven tips. Besides social media, Sarah loves traveling and trying new food!