According to Statistic, the web has approximately 4.54 billion users, of which 3.7 billion people are active on social media as of December 2019. So, here’s the very fact. Your current and prospective customers are online, so are your competitors.
That adds up to tons of users generating and consuming content. About 91% of retail brands manage two or more social media accounts, except for what? Here are just a couple of reasons:
Get more online exposure
Showcase your brand
Listen to your audience
Build relationships with audiences
Rank higher on search engines
The proliferation of smartphone usage and increase in social media reach have helped brands not just engage with current customers, but also to seek out prospective customers. In fact, effective lead generation campaigns anchored in social media have helped brands with lead generation, conversion, and retention 24 hours each day, 7 days every week .
Social Media: A strong Lead Generation Tool
When we mention social media, the primary thing that always involves mind are the large three: Facebook, Twitter, and Instagram. While these are the foremost popular social networking platforms today, there are others that would be simpler for engaging together with your audience. But first, there large three:
As of December 2019, Facebook has 2.45 billion daily active users round the world, of which 2.2 billion access the social networking site using their mobile devices.
Based on these two major statistics alone, Facebook is clearly one among the simplest and largest social media platforms to get leads. But, with almost every brand within the world jumping on the bandwagon, how are you able to rise above the noise? Here are some pro tips:
Create a politician Facebook page
This is one among the foremost important steps you would like to require if you would like to harness the lead-generating powers of Facebook. confirm that your brand is “searchable” on Facebook.
Creating a politician Facebook page for your brand, company, or product/service will provide your current and potential customers with an immediate channel to speak with you. Consider it as opening up a dialogue with them.
Use your official page to share meaningful content together with your audience and showcase your brand personality. Answer any comments or mentions with personalised communications. This may encourage more interactions and increase your chances of finding prospects.
Promote, promote, promote!
So, here’s the thing, unless they’re already loyal fans and followers, potential customers got to know that they will get something valuable from engaging together with your brand page.
I don’t mean you would like to offer them something in exchange for sharing your page, because that’s technically against Facebook’s terms. But there are some brands that provide content entries for commenting on posts. This is often an excellent thanks to incentive engagement and content sharing.
You should also utilise Facebook Lead Ads to direct people towards your official Facebook page also as towards branded content on your official website. Getting the proper sets of eyes on your content is vital, so confirm you’re targeting effectively together with your ads.
Post your website’s landing page on Facebook
We get it, some promotions are just too long to post on Facebook and other people have short attention spans online. If your post is just too long or complicated, likelihood is that, people will just keep scrolling and miss your amazing promotional post.
One trick is to make a visually-engaging landing page on your website for a promo and post the link directly on Facebook. At now you merely need to add some compelling copy and/or images to entice users to click on your link. You ought to be employing a combination of your brand’s Facebook page also as Lead Ads to urge your link ahead of your audience.
Share blog posts
Blogging is one among the fastest ways to extend your website’s traffic. But simply publishing articles on your website isn’t exactly a solid distribution strategy. you ought to be spreading the word across the online, via social media and content curation sites. Using the simplest social media tools assist you manage your social media easily. Confine mind that an enormous opportunity lies in sharing your content on Facebook.
Users spend huge amounts of your time rummaging through their feeds for content to consume. Timely blog posts are important, as they generate instant buzz. Meanwhile, evergreen articles also are great for sharing using tools like Meetedgar. Check your website blog’s traffic to ascertain which of them receive the very best page views, those are the posts you ought to be sharing on Facebook to maximise traffic.
Post a spread of content
Try to find a balance between posting for direct and indirect lead generation. Users won’t appreciate it if all of your posts are highly promotional so it’s always good to combine things up a touch . Apart from promotion, you ought to be crafting posts that entertain, inform and educate users in order that they can get more value out of consuming your content.
Further, use free social media analytics tools to seek out out the variability of contents which are engaging your audience the foremost . Make more of them. Analytics also will tell you the simplest time to post on Facebook, so you’ll engage on time together with your audience.
Our culture today is very visual, so you ought to attempt to incorporate visual content into your posts. This helps deliver your message more effectively and increases your chances of striking an emotional chord together with your audience, the last word goal of any non-promotional content.
You should use a mixture of text, images, videos, memes, GIFs and the other sorts of content that your audience can relate to. If you’ve got the resources to make info-graphics, you’ll take your visual content utility to subsequent level and make useful content your audience will love.
Every day, there are approximately 500 million “Tweets” being sent, and about 67% of B2B marketers use Twitter in their marketing campaigns.
What’s also great is that approximately 93% of brand name followers on twitter decide to buy from them and 69% have already purchased from them.
There’s no denying the very fact that Twitter remains a particularly active community and an honest opportunity for brands to attach with their audiences, even as long as you’re posting the proper content at the proper time. Here are some tips to optimise the facility of this social networking site for your lead generation activities:
Make your 140-character limit count
For some, this might appear restrictive, but the word count limit actually makes the tweet matter more. Short tweets with catchy copy, clear calls-to-action, and one link can have major engagement potential when crafted correctly.
Prioritise the most message and single link in your 140-character tweet. If you’ve got a politician hashtag for your brand or campaign, add one, but leave the opposite hashtags and links for platforms without character limits.
Something every Twitter user should be pretty pleased about is that attached media (photos, videos, polls, quote tweets, etc.) not adds to the character limit. this suggests that users have a touch more freedom with their copy writing, so remember to require advantage of it.
Use the conversion tracking tool
You need to trace your progress, otherwise, how will you recognise whether your Twitter lead generation initiatives are working? This is often a critical step in Twitter lead generation, and during a nutshell, it measures your brand’s ROI by tracking user actions after engaging together with your Twitter ads.
Conversion tracking makes it an entire lot easier to attribute value to your Twitter lead generation activities. Its measurement capabilities make it a useful gizmo that you simply simply can’t ignore.
Target your ad reach
When you’re just starting out, of course, you cannot expect to possess that a lot of followers. So, the simplest thing to try to is to take a position in Twitter Ads. you’ll target your required audience by gender, language, and site at its most elementary form.
But as you progress forward, you’ll fine-tune your ad reach by tweaking the advanced options and target users by keywords, interests, behaviours, and even the precise TV programs they watch. This is often a way to craft highly-targeted messages for very specific groups of people .
To date, Instagram has approximately 1 billion monthly active users, and about 500 million are actively using Instagram stories daily. Amazingly, The projected number folks Instagram users by 2023 is 125.5 million.
The social networking platform is averaging about 4.2 billion likes daily and generating over 100 million photos and videos a day . Although most Instagram users (95%) are under the age of 35, they’re much more likely to interact with branded posts in comparison to Twitter and Facebook users.
Here are some tips to use Instagram in your lead generation campaigns:
Showcase your products/services
While the character count isn’t as limiting in Instagram, photos and videos speak the loudest. So, showcase your products and services through quick snaps and visual-heavy content.
Use personal hashtags
Instagram is all about fun, so be happy to personalise your hashtags to assist your posts become more searchable. Although going overboard with hashtags looks like it clutters up a post, Max Woolf made the conclusion during a study that more hashtags = more likes. So plow ahead and include the utmost of 30 hashtags per post if you’re so compelled.
Share behind-the-scenes photos and videos
Sharing pictures of your staff and other company activities like CSR events can help to humanise your brand. It should be no surprise to find out that the majority people prefer interacting with actual people over online brand entities.
Get content from your followers
Sharing user-generated content is additionally differently to extend customer engagement. You’ll even work with industry influencers and accounts who can supply you with user-generated content. Not only will this sort of content add that human factor, but you’ll even have the chance to interact thereupon person’s followers also .
Every minute, approximately 300 hours of video are uploaded to YouTube, and about 5 billion videos are being watched on the platform a day . Aside from the very fact that videos are great to interact people, the bulk of the buying process for virtually every product lately starts online, and video is that the preferred method of learning for many .
Here are some ways to use YouTube for your lead generation:
Create a YouTube channel
Creating a politician YouTube channel for your brand is that the best way for people to find out about newly published video content.
Build a robust following
Ask users to subscribe your channel by consistently adding the acceptable call-to-action at the start or end of your YouTube video. YouTube gives you the choice to overlay CTAs on your videos. Use this to direct viewers to your website and/or landing pages to extend the probabilities of converting them into leads.
Invite video bloggers
While you’ll maintain complete control over the assembly process, it also helps to collaborate with YouTube personalities who have already got a robust following online. As an example , if you’re a makeup brand, work with beauty bloggers to review your products. This way, your brand’s content can get increased exposure to a bigger audience base.
Create high-quality and high-value content
Don’t publish YouTube videos only for the sake of getting one out there. Like other marketing initiatives, you would like an idea ,and YouTube videos don’t always need to showcase your products during a hard-sell way.
For example, if you are a videography company, you’ll publish a compilation video of all the father-daughter dances you’ve captured at various weddings and release it just in time for Father’s day.
I can’t really mention online business without a minimum of mentioning LinkedIn. It’s the most important network of execs online so a minimum of for B2B marketers, this channel may be a goldmine. You’ll use a mixture of tools like LinkedIn Ads, LinkedIn Groups, Sponsored In Mail, and your LinkedIn company page to assist distribute your brand’s content and attract new leads.
Try to move and have interaction with other accounts the maximum amount as possible. Users really appreciate it when brands are ready to personalise communications with them. It helps to create trust and establish your brand as a thought-leader and an expert in your particular industry.
It’s Time to urge Social If you’re quite new social media lead generation, you’ve got first to research which platforms are in line together with your business objectives and which of them your audience prefers. Your best bet is to specialise in two to 3 platforms that provide the most important opportunities for engagement.
While it’s important to be present and active in various social media channels, there’ll always be one or two outfits which will generate the foremost leads for your business. Confine mind that social media marketing is an ongoing process that needs constant maintenance to stay engagement levels up. This isn’t a proverbial sprint, so remember that you’re in it for the end of the day .
You also got to understand that using social media as a lead generation tool also means empowering your online audience to figure for you. Engage with them and build a strong community that’s self-supporting. The strongest communities are people who encourage support between users for no other reason than to be a productive member of that community.
If you’re ready to use social media the proper way, you’ll be generating leads in your sleep!
Sarah Pearce is a Digital Marketer & Communication Manager at ViralNow. She enjoys writing about all aspects of social media marketing and providing proven tips. Besides social media, Sarah loves traveling and trying new food!