With the myriad of top social media sites out there, it’s hard to make a decision on which of them to focus as a little business or a social media influencer. Meanwhile, it’s just not realistic to undertake to hide all social media platforms and still have time to make high-quality content, interact together with your audience, and work on other aspects of your business.
Whether you’re a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to understand the foremost popular social media sites around. This may allow you to maximize your brand reach on social media, engage with the proper people, and achieve your social media goals.
Of course, it isn’t only about the dimensions of the social media sites. It’s also whether the social media site may be a right fit for your business and you. Does it suit your brand image? Is your audience using that social media site? what percentage of social media sites are you able to manage at once?
To make things easier for you, I did some research and compiled information about the 21 top social media sites in 2021. Some are going to be familiar to you, others might sound foreign to you. It’d be worth reading more about the social media sites which may be great for your brand but that you simply haven’t explored.
To help out beginners within the area of social media marketing, we’ve put together an inventory of the 4 social media platforms that are a must-have in 2021:
Our social media platforms list is headed by Facebook for a reason. With 2.6 billion active users in 2021, Facebook is far and away from the most important social media website also because of the most influential one. Many online users would first attend Facebook to see out a brand and skim its reviews, before even checking out it on Google. That’s why Facebook is completely one among the social media sites on which you would like to urge immediately.
A key feature of this platform is that the Facebook business account looks almost sort of a brand website. It’s all necessary information for your results in deciding if you’re a reliable company and to urge in-tuned with you. This includes your name, logo, website, address, telephone number, industry, products, and lots of others.
Importantly, the reviews feature allows your customer to share their experience working with you, and that’s an important part of digital marketing. The overwhelming majority of potential clients deciding whether you choose a particular brand or its competitors would make their final judgment supported the web reviews of the businesses.
Additionally, because the leader among the social media sites for businesses, social media marketers, and social media influences. Facebook allows all major sorts of social media posts. You’ll write posts comprised of just a couple of short words or as long as several paragraphs. You’ll schedule social media posts within the sort of images including photos, illustrations, screenshots, texts, infographics, or others. You’ll also upload your videos if that’s a neighborhood of your digital marketing strategy. To not mention the Facebook polls and surveys.
The available chat features allow you to speak together with your social media followers and brand customers in real-time, with no delay, during a user-friendly environment.
Moreover, once you determine your presence on this social media network and gain a variety of dedicated followers, you’ll create a Facebook group for even deeper and more meaningful communication than the one happening on your Facebook page.
With Facebook, the sky is that the limit.
If you use Facebook for achieving your social media strategy which you totally should don’t forget to urge a Facebook post scheduler. This social media management tool will allow you to schedule posts before time in order that they are going live at the optimal time for your audience.
Facebook is that the biggest social media site around, with quite two billion people using it monthly. That’s almost a 3rd of the world’s population! There are quite 65 million businesses using Facebook Pages and quite six million advertisers actively promoting their business on Facebook, which makes it a reasonably safe bet if you would like to possess a presence on social media.
It’s easy to get started on Facebook because most content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm priorities content that sparks conversations and meaningful interactions between people, especially those from family and friends.
Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app.
The second must-have platform on our list of the highest social media sites in 2021 is Twitter. To start with Twitter login, this social media platform has over 330 million active users. To place this figure in context, this is often roughly the dimensions of the whole US population.
Even if you’ve got a lively Facebook account, you ought to also get on Twitter. The most reason is that despite the overlay inactive accounts, the Twitter community is extremely different from the Facebook community. As a social media network, Twitter attracts a singular audience which is especially attractive for business owners and social media influences.
This social media site focuses on brief, to-the-point messages (of up to 280 characters), called tweets, amid a telling image or video. They will deliver a strong message during a short, concise form to tell you of a recent event or an incontrovertible fact that you ought to remember. They will also include a link to a full story or video on another site like a brand’s business website or other social media platforms.
A major advantage of using Twitter together with your social media sites is that posting thereon isn’t time-consuming in the least. As tweets are short, they don’t take hours to make, like some Facebook posts or YouTube videos.
Moreover, Twitter is that the perfect platform to share your blog content, product updates, and other social media posts. All you would like is to write down 280 characters and add a beautiful visual.
Twitter may be a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it’s a robust emphasis on real-time information — things that are happening immediately with Twitter’s advanced search. For instance, one of the defining moments within Twitter history is when Janis Krums tweeted the image of a plane that landed within the Hudson when he was on the ferry to select the passengers up.
Twitter is additionally often used as a customer service channel. Consistent with advertisers on Twitter, quite 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“.
Yet another feature unique to Twitter is hashtags. While most social media networks use hashtags, Twitter hashtags are a completely different story. In a sense, this is often the bread and butter of Twitter posts. Using the hashtags trending on Twitter will offer you exposure to audiences you’ll not have imagined before aged social media.
To optimize your tweets’ performance and social media engagement, confirm to use ViralNow as a Twitter post scheduler almost like the Facebook post scheduler, this tool will allow you to prepare your posts before time.
Another one among the must-have social media sites for little businesses also as influences is Instagram. This social media network has over 1 billion active users, or about 13% of the planet’s population. So, you’ll imagine the sort of exposure and outreach which it can provide to you.
Moreover, as a specialized social media network, Instagram may be a global leader in visual content marketing. It’s important to understand that this is often a superb platform not just for small businesses with visually appealing products where images are crucially important. In fact, an image is worth a thousand words in only about any industry, so regardless of what your product or service is, you ought to use powerful images to capture the widest audience possible.
In addition, this platform isn’t limited to Instagram photos only, Instagram videos are getting more and more popular and influential also. There was a time when Instagram was all about pretty pictures, and that’s long gone.
Instagram engagement is all about connecting together with your audience without engagement on Instagram, you’re essentially lecturing an empty room.
Keeping an eye fixed on your Instagram engagement rates not only helps you see whether your social media marketing efforts are paying off but also guides you toward building deeper connections together with your Instagram followers. For little businesses, that connection could make all the difference.
Instagram is another social media network, like Twitter, where hashtags are crucial. That’s great news for beginner social media marketers because you would like to try to proper research once to spot the simplest hashtags for the Instagram app. Then you only got to add them to your Instagram posts for max exposure to drive new social media users to your account a day. To create an Instagram account today.
Posting on Instagram has never been easier and more time-efficient than with the emergence of Instagram post scheduler tools.
No list of the simplest social media sites for little businesses and influences is complete without YouTube. With quite 2 billion active users, the video-sharing platform may be a must for each big or small business.
YouTube holds a singular place among social media networks. It’s absolutely the leader when it involves video marketing. To form things even better, it’s very easy to use. Uploading YouTube videos takes little time, after which you’ll easily share them on other social media platforms for max exposure.
Also, becoming a social media influence is virtually impossible without YouTube. Of course, you’ll specialize in blogs, photos, and other sorts of content that you publish on Facebook, Twitter, and Instagram. But if you would like to actually establish yourself as an influence in any niche, you would like a YouTube channel.
YouTube may be a video-sharing platform where users watch a billion hours of videos a day. To urge started, you’ll create a YouTube channel for your brand where you’ll upload videos for your subscribers to look at, like, comment, and share.
Besides being the second biggest social media site, YouTube (owned by Google) is additionally often referred to as the second-largest program after Google. Finally, you’ll also advertise on YouTube to extend your reach on the platform.
To optimize your video marketing strategy, you ought to check in for a YouTube post scheduler tool to schedule your videos before time and track their performance. Among the handfuls of online platforms, these are the 4 top social media sites that you absolutely need so as to plug your business digitally.
Regardless of the dimensions of the social media sites, it’s most vital to think about whether your brand’s audience is active on those social media sites. That said, larger social media sites, like Facebook, Instagram, Twitter, YouTube, tend to a good range of interests and topics, which makes them suitable for many brands.
Which social media sites are your brand on? Why did your brand prefer to be there?
Start posting content and tracking its performance on each of those social media sites today.
Sarah Pearce is a Digital Marketer & Communication Manager at ViralNow. She enjoys writing about all aspects of social media marketing and providing proven tips. Besides social media, Sarah loves traveling and trying new food!